It’s amazing how quickly things have changed in the last few years, isn’t it? A couple of years ago, people were hooked to their smartphones to escape the monotony of their lives. It was enjoyable (and very personal). Scrolling was an appropriate escape, and binge-watching videos did not seem like a waste of time.
Fast forward to the present, and the opposite is happening. The people aren’t using the internet to get away… They’re trying to escape it. The internet is now urging people to not touch the grass, look at screens less, and yes, there’s a left and right side. Online, users are complaining about the dangers of scrolling bad news, well, bad everything that the internet can offer.
However, everybody is exhausted by the endless scrolling. The feeds are way too noisy, advertisements all over the place, and the screens time report is becoming far too sexy. A lot of people are turning off, turning off apps and stepping out to experience the real world of human beings once more. One of the top strategies for branding in the present is to target various entities, particularly offline marketing. Oh yeah, this includes influencers as well.
Table of Contents
People Wanna Feel Something Real
In the moment, it’s real-world experiences that people are trying to get. This is completely right (and healthier). There are local market stalls, pop-up markets, charming events… things that don’t require Wi-Fi to experience. People want to be able to feel, touch, and experience, without having to constantly update their stories about it.
It’s an excellent idea to begin by bringing your brand offline. For instance, small collaborations with local stores and pop-up events, and maybe even an in-person workshop to show your skills… this is the kind of thing that makes people engaged. In addition, promoting the events could be fun also, as can exploring a poster printing firm to help you get started (it’ll draw more attention to it than the Canva template from Instagram could).
This is something you need to keep in mind People aren’t just logging onto accounts anymore. They want to feel an integral part of something.
Offline’s Just Less Annoying
Everyone is fed up with being sold to the internet. It’s over and are annoyed with everything! Advertisements every two seconds as well as influencer spiels throughout all videos, as well as those snarky TikTok voiceovers promoting another promo coupon. People are zoning out. What do you think of offline marketing? It’s more relaxing and more personal, and it can make people smile rather than roll their eyes. Also, it’s not like someone can take down you based on the type of advertisement they see out and about.
It Makes You Feel Like a Real Person
People are looking for genuine human contact again. Some still enjoy the concept of a parasocial connection however, a majority of people are realizing the fact that this isn’t good for health as well. Being present in person can make your brand appear more authentic, much more credible, and frankly much more enjoyable. It’s easy to become a image on someone’s feed, but being present at events, participating in of your local community, or hosting something that is fun is the only way it truly remains, however.
People will never forget the person they shared amused with at a market on a weekend or who gifted something valuable at a fair. They’ll be able to remember the person they actually got to know and not the twenty who were scrolling through in a mere two seconds.
